Design Brief

Design

Design Brief

I am going to create an aesthetically pleasing poster for the upcoming X-Factor event organized by Ms Daykin. I will have to know where and when the event is going to take place, if Ms Daykin has any particular wishes for the poster’s function, appearance, content, size or material and I will have to know how to use Microsoft Office Publisher for the designing of the poster.

My goal is to make the X-Factor event a great success. All of the school should be there because of what they read on my posters around the school.

The customers who need to be pleased are Ms Daykin, students, and perhaps also parents. Ms Daykin will want to include specific info on the posters and I will have to fulfill her wishes. Also, it’s very important that the posters include all of the information that students (and parents) will want to know in order to accommodate them.

Some constraints that I may encounter could include the unstable internet access, printing problems, program insecurities or uncertain requirements.

My poster must be informative, captivating, entertaining, aesthetically pleasing, neat, legible, clear, organized, and of course persuasive.

Design Specification

Design Specification

Limits (must not)
Function	Appearance	Content	Materials	Size
Must not confuse the reader because what is important is that the reader, as soon as he/reads the poster, knows what to do	Must not look as if all the info is piled up because no one would ever read a poster with chunks of writing	Must not include inappropriate images because the audience has a certain age and because it must relate	Must not be easy to tear down because people walk around and might unintentionally rip it which would make it less "watchable"	Must not be smaller than A3 because if not it wouldn't be appropriate
Must not dissuade people from going to the X-Factor event since the purpose of the poster is exactly to persuade people to go to the event	Must not be untidy because it simply wouldn't be aesthetically pleasing	Must not include inappropriate text because the audience has a certain age and because it must relate	Must not be hand-made (e.g. acrylics, pencils, paint) because it wouldn't look professional	Must not be bigger than A0 if not it's just disproportionate
Must not be out of theme because, not only it confuses the reader, but makes the poster senseless	Must not have too much text because no one would ever read a poster with chunks of writing	Must not include inappropriate messages because the audience has a certain age and because it must relate	Must not have 3D materials because they are uncomfortable	Must not be squared because it isn't an ideal poster shape
		Must not reveal too much on the event because the element of surprise is always appreciated		Must not have small-sized fonts because it would be impossible for the reader to read the poster
Demands (must)
Function	Appearance	Content	Materials	Size
Must send the right message to the reader because we want people to come to the event	Must be very clear, neat and organized in order to be good looking	Must include date, place and time of event because if not the reader wouldn't know where to go	Must be of a solid paper in order to avoid any ripping	Must be big enough for the reader to read it, which is what we want the reader to do
Must make people come to the X-Factor because it's the purpose of the poster	Must be easily legible so that when the reader is passing by, he/she can be able to read it even if they are far away	Must have persuasive language to persuade people to attend the event	Must be made with a computer software in order for it to look more professional and serious	Must be of a dimension around A3 because it is an appropriate size for a poster
Must advertise the event and convince people of the event	Must be eye-catching so that when the reader is passing by, he/she can be able to read it even if they are far away	Must have a title, a slogan and some pictures because every poster has these things	Must be printed on paper because it is convenient	Must have relatively big fonts to make the reading clear and easy
Must have something that represents the school because it's where the event takes place and who sponsors it	Must be aesthetically pleasing to catch the reader's eye	Must be very clear, neat and organized so that when the reader is passing by, he/she can be able to read it even if they are far away and because they are impressed
Wishes (could)
Function	Appearance	Content	Materials	Size
Could make you want to bring other friends/family members to the event to have a bigger audience and as prove that the poster worked		Could include X-Factor logo so that the reader would see a logo of something they already saw and know what the poster is about immediately	Could be plasticized so that it would shine and would be resistant as well as water proof
		Could include ISM logo since it is where the event takes place and who sponsors it	Could be framed to make it look more artistic